Why is Meta integrating NFTs into Instagram?

Photo by Choong Deng Xiang on Unsplash

Instagram can already handle NFTs in the US. Now Meta announces it will roll out the functionality to 100 more jurisdictions. This could be the first step towards a self-sovereign blockchain-based internet identity.

Meta, the company behind Facebook and Instagram, announced plans to integrate non-fungible tokens (NFTs) into Instagram in March of this year. In May, it went ahead — but…